Secrets of Noy Ararat: Brandy & Wine Tasting Journey

1 hour and 30 minutes

Easy

Taste the Spirit of Armenia’s Heritage

Tour Summary

Step behind the gates of a Yerevan icon and discover the soul of Armenian brandy at the legendary Noy Ararat Brandy-Wine Factory. Founded in 1877 within the historic Yerevan Fortress, this hallowed ground of national craftsmanship opens its doors for an immersive journey through 150 years of heritage.

Led by an expert local guide, you'll walk in the footsteps of masters through the factory museum, where the stories of visionaries who shaped Armenian brandy-making are preserved. Descend into the silent, atmospheric aging cellars where thousands of oak barrels hold decades of history in cool darkness. Uncover the meticulous secrets of transforming sun-blessed local grapes into world-famous brandy, from the art of distillation to the final elegant bottle.

This is a pilgrimage for the curious mind—a celebration of heritage. For those who wish to deepen their experience, an exclusive tasting of premium aged brandies and rare wines is available as an optional addition, each sip a toast to Armenian tradition, perfectly accompanied by sweet delicacies.

Sites You'll Visit

  • Factory Museum – Treasures of brandy history and the chronicles of brandy royalty
  • Historic Aging Cellars – Sanctuary of oak and time, the heart of the factory
  • Production Halls – Where grapes become legend and the art of distillation is revealed

Why Choose This Tour?

This is more than a factory visit; it's a walk through 150 years of national pride. You won't just hear about Armenian brandy—you will feel its soul in the dim light of barrel-lined corridors, understand its heart through the stories of master distillers, and appreciate its artistry by witnessing the journey from grape to bottle.

Perfect for history lovers, industry enthusiasts, and anyone who wants to understand Armenia's most famous export—whether you choose to add a tasting or simply absorb the legacy.

Your Experience, by the Numbers:

  • 150 Years of continuous craftsmanship since 1877
  • 1 Historic Journey through Armenia's brandy legacy
  • Thousands of Barrels aging in silent darkness
  • 2.5 Hours of discovery
  • 100% Guided. 100% Memorable.

Tasting Experience (Optional Extra)

Enhance your tour with an exclusive tasting of Armenia's finest brandies and wines:

What's included?
    • Professional English/Russian speaking guide
    • Wine Factory Local Guide
    • Pick up & Drop off Transfer Service
    • Bottled water
    • Wi-Fi
    Exclusions
      • Lunch (optional /upon request)
      • Wine Factory Shopping
      • Tip 
      Please note
        What to bring

          ● Comfortable shoes  

          ● Light jacket or sweater (for underground cellars)  

          ● ID or passport (age verification)  

          ● Camera or smartphone